Marketing/planning library and information services /

Weingand, Darlene E.

Marketing/planning library and information services / Darlene E. Weingand. - Littleton, Colo. : Libraries Unlimited, c1987. - xvi, 152 p. : ill. ; 24 cm.

Includes index.

Bibliography: p. 143-148.

0872875164 (lib. bdg. : alk. paper) : $23.50

87022653 //r983


Advertising--Information services.
Advertising--Libraries.
Information services--Marketing.
Information services--Planning.
Information services--Public relations.
Libraries--Marketing.
Libraries--Public relations.
Library planning.

Z716.3 Z716.3 Z716.3 Z716.3 Z716.3 Z716.3 / .W44 1987 / .W45 / .W45 / .W45 / .W45 / .W45

021.7