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Marketing /

Evans, Joel R.

Marketing / Joel R. Evans, Barry Berman. - 6th ed. - New York : Toronto : New York : Macmillan ; Maxwell Macmillan Canada ; Maxwell Macmillan International Pub. Group, c1994. - xxxi, 773 p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0023342706

LCCN: 91026948

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 HF5415 HF5415 / .E86 1992 / .E86 / .E86

Dewey Class. No.: 658.8

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