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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler. - 11th ed. - New Delhi : Prentice-hall, c2003. - xxix, 706 p.

Includes bibliographic references and index.

ISBN: 0130497150

Subjects--Topical Terms:
Corporate planning.
Marketing management.

LC Class. No.: HF5415.13 / .K64

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