Consumer behavior /

Engel, James F.

Consumer behavior / James F. Engel, Roger D. Blackwell, David T. Kollat. - 2nd ed. - New York : Holt, Rinehart and Wiston, c1973. - xiv, 689 p. : ill. ; 25 cm. - The Dryden Press series in marketing .

Includes bibliographical references and indexes.

0030863716

77081238 //r882


Consumer behavior.
Marketing research.

HF5415.2 HF5415.2 / .E5 1978 / .E5

658.8/342