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Marketing management /

Lancaster, Geoff.

Marketing management / by Geoff Lancaster, Lester Massingham. - 3rd ed. - New York : McGraw-Hill, c2001. - xi, 542 p.

Includes bibliographical references and index.

ISBN: 0077097521

Subjects--Topical Terms:
Marketing management.

LC Class. No.: HF5415.13 / .L36

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