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Applied marketing research /

Sciglimpaglia, Donald M.

Applied marketing research / Donald Sciglimpaglia. - Chicago : Dryden Press, c1983. - xi, 335 p. : ill. ; 24 cm. - The Dryden Press series in marketing .

Includes bibliographical references.

ISBN: 0030576342 (pbk.)

LCCN: 81071833

Subjects--Topical Terms:
Market surveys.
Marketing research.

LC Class. No.: HF5415.2 HF5415 / .S435 1983 / .S31

Dewey Class. No.: 658.8/3

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