Market research and analysis /
Lehmann, Donald R.
Market research and analysis / Donald R. Lehmann. - 3rd ed. - Homewood, IL. : Irwin, c1989. - xvi, 879 p. : ill. ; 24 cm.
Includes bibliographies and index.
0256070385 : $40.95
88015734
Marketing research--Problems, exercises, etc.
Marketing research.
HF5415.2 HF5415.2 / .L388 1989 / .L388 1989
658.8/3
Market research and analysis / Donald R. Lehmann. - 3rd ed. - Homewood, IL. : Irwin, c1989. - xvi, 879 p. : ill. ; 24 cm.
Includes bibliographies and index.
0256070385 : $40.95
88015734
Marketing research--Problems, exercises, etc.
Marketing research.
HF5415.2 HF5415.2 / .L388 1989 / .L388 1989
658.8/3