Marketing research /
Luck, David Johnston.
Marketing research / David J. Luck, Ronald S. Rubin. - 7th ed. - Englewood Cliffs, NJ : Prentice-Hall, c1987. - xvii, 683 p. : ill. ; 25 cm.
Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982.
Includes bibliographical references and indexes.
86025255
Marketing research.
HF5415.2 HF5415.2 HF5415.2 / .M3555 1987 / .M3555 / .M3555
658.8/3
Marketing research / David J. Luck, Ronald S. Rubin. - 7th ed. - Englewood Cliffs, NJ : Prentice-Hall, c1987. - xvii, 683 p. : ill. ; 25 cm.
Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982.
Includes bibliographical references and indexes.
86025255
Marketing research.
HF5415.2 HF5415.2 HF5415.2 / .M3555 1987 / .M3555 / .M3555
658.8/3