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Marketing :

Pride, William M.

Marketing : concepts and strategies / William Pride, O.C. Ferrell. - 6th ed. - Boston, Mass. : Houghton Mifflin Co., c1989. - various pages : col. ill.

Includes index.

ISBN: 039536938x

LCCN: 90083026

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P7

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