Behavioural aspects of marketing /

Williams, Keith C.

Behavioural aspects of marketing / Keith C. Williams. - London : Heinemann, c1981. - ix, 235 p. : ill. ; 24 cm.

"Published on behalf of the Institute of Marketing and the CAM Foundation.".

Includes bibliographies and index.

0434923001 (pbk.) : £6.95

82127773 //r84


Consumers.
Motivation research (Marketing)

HF5548.8 / .W5

658.8/342