The observational research handbook :
Abrams, Bill.
The observational research handbook : understanding how consumers live with your product / by. Bill Abrams. - Illinois : NTC Business Books, c2000. - xxiv, 277 p. : ill.
Includes bibliographical references and index.
065800073X
Consumer behavior--United States.
Marketing--United States.
HF5415.33 / .U6 / A25
The observational research handbook : understanding how consumers live with your product / by. Bill Abrams. - Illinois : NTC Business Books, c2000. - xxiv, 277 p. : ill.
Includes bibliographical references and index.
065800073X
Consumer behavior--United States.
Marketing--United States.
HF5415.33 / .U6 / A25