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International e-business marketing /

Fletcher, Richard.

International e-business marketing / by Richard Fletcher, Jim Bell and Rod McNaughton. - Australia : Thomson Learning, c2004. - xii, 307 p.

Includes bibliographical references and index.

ISBN: 1861529457 :

Subjects--Topical Terms:
Electronic commerce.
International marketing.
Telemarketing.

LC Class. No.: HF5415.12 / .F648

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