Developing a marketing framework for micro and small enterprises in Kenya /

Developing a marketing framework for micro and small enterprises in Kenya / Eliud Moyi ... [et al.]. - Nairobi, Kenya : Kenya Institute for Public Policy Research and Analysisi, 2006. - vi, 70 p ; 26 cm. - KIPPRA discussion paper ; no. 60 .

"December 2006". "DP/60/2006"--Cover.

Includes bibliographical references and index.

9966777024 :


Marketing--Kenya.
Small businesses--Kenya.

HD2346 / .K4D47