Integrated marketing communications in advertising and promotion /
Shimp, Terence A.
Integrated marketing communications in advertising and promotion / Terence A. Shimp. - Bedmont : South-Western Cengage Learning, c2010. - xx, 668 p : ill.
Includes bibliographical references and index.
9780324665314 :
Advertising.
Communication in marketing.
Direct marketing.
Sales promotion.
HF5415.123 / .S54
Integrated marketing communications in advertising and promotion / Terence A. Shimp. - Bedmont : South-Western Cengage Learning, c2010. - xx, 668 p : ill.
Includes bibliographical references and index.
9780324665314 :
Advertising.
Communication in marketing.
Direct marketing.
Sales promotion.
HF5415.123 / .S54