Integrated marketing communications in advertising and promotion /

Shimp, Terence A.

Integrated marketing communications in advertising and promotion / Terence A. Shimp. - Bedmont : South-Western Cengage Learning, c2010. - xx, 668 p : ill.

Includes bibliographical references and index.

9780324665314 :


Advertising.
Communication in marketing.
Direct marketing.
Sales promotion.

HF5415.123 / .S54