A preface to marketing management /
Peter, J. Paul.
A preface to marketing management / J. Paul Peter, James H. Donnelly. - 11th ed. - Boston : McGraw-Hill, c2008. - xiv, 252 p : ill.
Includes bibliographical references and index.
9780073380964 :
Marketing--Management.
HF5415.13 / .P388
A preface to marketing management / J. Paul Peter, James H. Donnelly. - 11th ed. - Boston : McGraw-Hill, c2008. - xiv, 252 p : ill.
Includes bibliographical references and index.
9780073380964 :
Marketing--Management.
HF5415.13 / .P388