An analysis of marketing strategies in the mobile service sector in Kenya :
Mwangi, Danson Ndungu Kariuki.
An analysis of marketing strategies in the mobile service sector in Kenya : a case study of safaricom limited / Danson Ndungu Kariuki Mwangi. - Nairobi, Kenya : Daystar University, 2010. - xi, 127 p : ill.
A thesis submitted to the faculty of postgraduate studies of Daystar University in partial fulfillment of the requirement for the degree of Masters of Business Adminstration in Strategic Management.
Includes bibliographical references (p. 110-119)
Cell phone services--Marketing--Kenya.
Cell phone services--Marketing.
Marketing surveys--Africa.
HE9713 / .A4 M92
An analysis of marketing strategies in the mobile service sector in Kenya : a case study of safaricom limited / Danson Ndungu Kariuki Mwangi. - Nairobi, Kenya : Daystar University, 2010. - xi, 127 p : ill.
A thesis submitted to the faculty of postgraduate studies of Daystar University in partial fulfillment of the requirement for the degree of Masters of Business Adminstration in Strategic Management.
Includes bibliographical references (p. 110-119)
Cell phone services--Marketing--Kenya.
Cell phone services--Marketing.
Marketing surveys--Africa.
HE9713 / .A4 M92