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Marketing principles and practices :

Kagira, Elias Kiarie.

Marketing principles and practices : an African perspective / Elias Kiarie Kagira and Sarah Wambui Kimani. - Karen, Nairobi : Mashel Publishers, 2010. - xiii, 399 p ; cm.

ISBN: 9966740929

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K34

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