The effect of green marketing on organizational sustainable competitive advantage :
Miano, Margaret Waithira.
The effect of green marketing on organizational sustainable competitive advantage : a case of Nairobi Java House, Kenya / by Margaret Waithira Miano. - Nairobi : Daystar University, 2016. - xi, 156 p : ill ; cm.
A thesis presented to the School of Business and Economics of Daystar University in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing.
Includes bibliographical references.
Green marketing.
HF5413 / .K4M53
The effect of green marketing on organizational sustainable competitive advantage : a case of Nairobi Java House, Kenya / by Margaret Waithira Miano. - Nairobi : Daystar University, 2016. - xi, 156 p : ill ; cm.
A thesis presented to the School of Business and Economics of Daystar University in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing.
Includes bibliographical references.
Green marketing.
HF5413 / .K4M53