The dynamics of persuasion :
Perloff, Richard M.
The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff. - 3rd ed. - New York : Lawrence Erlbaum Associates, 2008. - xvii, 563 p : ill ; cm.
Includes index.
9780805863604
Attitude change.
Mass media--Psychological aspects.
Persuasion (Psychology).
BF637 / .P47
The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff. - 3rd ed. - New York : Lawrence Erlbaum Associates, 2008. - xvii, 563 p : ill ; cm.
Includes index.
9780805863604
Attitude change.
Mass media--Psychological aspects.
Persuasion (Psychology).
BF637 / .P47