Persuasive communication /
Bettinghaus, Erwin P.
Persuasive communication / by Erwin P. Bettinghaus. - 5th ed. - Fort Worth : Harcourt Brace Javanovich, c1994. - x, 406 p.
Includes bibliographical references and index.
0030633591
Persuasion (Psychology)
Persuasive communication / by Erwin P. Bettinghaus. - 5th ed. - Fort Worth : Harcourt Brace Javanovich, c1994. - x, 406 p.
Includes bibliographical references and index.
0030633591
Persuasion (Psychology)