Strategic marketing /
Cravens, David W.
Strategic marketing / [by] David W. Cravens. - 9th ed. - New York : McGraw-Hill, c2009. - xv, 784 p : ill. - McGraw-Hill companies .
Includes bibliographical references and index.
9780071263351 :
Marketing--Decision making.
Marketing--Management.
Strategic marketing / [by] David W. Cravens. - 9th ed. - New York : McGraw-Hill, c2009. - xv, 784 p : ill. - McGraw-Hill companies .
Includes bibliographical references and index.
9780071263351 :
Marketing--Decision making.
Marketing--Management.