Strategic management :
Pearce, John A.
Strategic management : formulation, implementation, and control / John A. Pearcel, Richard B. Robinson. - 11th ed. - Boston : McGraw Hill, c2009. - McGraw Hill series .
Includes bibliographical references and index.
9780071263757 : 9780071263757
Management--Strategic Planning.
Sales Promotion--Advertising.
Strategic management : formulation, implementation, and control / John A. Pearcel, Richard B. Robinson. - 11th ed. - Boston : McGraw Hill, c2009. - McGraw Hill series .
Includes bibliographical references and index.
9780071263757 : 9780071263757
Management--Strategic Planning.
Sales Promotion--Advertising.