Consumer behaviour /
Schiffman, Leon G.
Consumer behaviour / by Leon G. Schiffman. - 10th ed. - Boston : Pearson, 2010. - 592 p : ill.
Includes bibliographical references and index.
0137006700 :
Consumer behaviour--Consumer protection.
Consumer behaviour / by Leon G. Schiffman. - 10th ed. - Boston : Pearson, 2010. - 592 p : ill.
Includes bibliographical references and index.
0137006700 :
Consumer behaviour--Consumer protection.