Product strategy and management /
Baker, Michael.
Product strategy and management / Michael Baker & Susan Hart. - 2nd ed. - Harlow : Prentice Hall, c2007. - ix, 541p.
Includes bibliographical references and index.
9780273694502 :
New product-management--Case studies.
Product management.
Product strategy and management / Michael Baker & Susan Hart. - 2nd ed. - Harlow : Prentice Hall, c2007. - ix, 541p.
Includes bibliographical references and index.
9780273694502 :
New product-management--Case studies.
Product management.