Business marketing :
Dwyer, F. Robert.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer. - 4th ed. - Boston : McGraw-Hill, c2009. - xxv, 678 p : ill.
Includes bibliographical references and index.
9780071263436 :
Marketing.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer. - 4th ed. - Boston : McGraw-Hill, c2009. - xxv, 678 p : ill.
Includes bibliographical references and index.
9780071263436 :
Marketing.