Global marketing management /
Kotabe, Masaaki.
Global marketing management / Masaaki Kotabe. - 4th ed. - New Jersey : John Wiley & sons,Inc., c2008. - xxii, 682p : ill.(chiefly col.)
Includes bibliographical references and index.
9780471755272 :
Export marketing--Management.
International business enterprises--Management.
Global marketing management / Masaaki Kotabe. - 4th ed. - New Jersey : John Wiley & sons,Inc., c2008. - xxii, 682p : ill.(chiefly col.)
Includes bibliographical references and index.
9780471755272 :
Export marketing--Management.
International business enterprises--Management.