Introduction to mass communication :
Baran, Stanley J.
Introduction to mass communication : media literacy and culture / [by] Stanley J. Baran. - 5th ed. - Boston : McGraw- Hill, c2009. - xxx, 516 p. : ill. - The McGraw-Hill companies .
Accompanied by a CD.
Includes bibliographical references and index.
9780071287593 :
Mass media and culture.
Mass media.
Media literacy.
Introduction to mass communication : media literacy and culture / [by] Stanley J. Baran. - 5th ed. - Boston : McGraw- Hill, c2009. - xxx, 516 p. : ill. - The McGraw-Hill companies .
Accompanied by a CD.
Includes bibliographical references and index.
9780071287593 :
Mass media and culture.
Mass media.
Media literacy.