New products management /
Crawford, Merle.
New products management / Merle Crawford, Anthony Di Benedetto. - 9th ed. - Boston : McGraw-Hill, c2008. - xviii, 558 p : ill.
Includes bibliographical references and index.
9780073529882 :
New products--Management.
New products management / Merle Crawford, Anthony Di Benedetto. - 9th ed. - Boston : McGraw-Hill, c2008. - xviii, 558 p : ill.
Includes bibliographical references and index.
9780073529882 :
New products--Management.