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Contingency Factors of Marketing-Mix Standardization

Codita, Roxana.

Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in Central and Eastern Europe / [electronic resource] : by Roxana Codita. - Wiesbaden : Gabler, 2011. - digital.

ISBN: 9783834961693

Standard No.: 10.1007/978-3-8349-6169-3 doi

Subjects--Topical Terms:
Economics.
Industrial management.
Economics/Management Science.
Management/Business for Professionals.

LC Class. No.: HD28-70

Dewey Class. No.: 650

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