Trust as the Key to Loyalty in Business-to-Consumer Exchanges

Ebert, Tara.

Trust as the Key to Loyalty in Business-to-Consumer Exchanges Trust Building Measures in the Banking Industry / [electronic resource] : by Tara Ebert. - Wiesbaden : Gabler, 2009. - digital.

9783834983077

10.1007/978-3-8349-8307-7 doi


Economics.
Banks and banking.
Economics/Management Science.
Finance /Banking.

HG4501-6051 HG1-9999

657.8333 658.152