A Twenty-First Century Guide to Aldersonian Marketing Thought
Wooliscroft, Ben.
A Twenty-First Century Guide to Aldersonian Marketing Thought [electronic resource] / edited by Ben Wooliscroft, Robert D. Tamilia, Stanley J. Shapiro. - Boston, MA : Springer US, 2006. - digital.
9780387281810
10.1007/0-387-28181-9 doi
Economics.
Economics--Methodology.
Marketing.
Economics/Management Science.
Marketing.
Methodology and the History of Economic Thought.
HF5410-5417.5
658.8
A Twenty-First Century Guide to Aldersonian Marketing Thought [electronic resource] / edited by Ben Wooliscroft, Robert D. Tamilia, Stanley J. Shapiro. - Boston, MA : Springer US, 2006. - digital.
9780387281810
10.1007/0-387-28181-9 doi
Economics.
Economics--Methodology.
Marketing.
Economics/Management Science.
Marketing.
Methodology and the History of Economic Thought.
HF5410-5417.5
658.8