Collaboration and Co-creation

Bhalla, Gaurav.

Collaboration and Co-creation New Platforms for Marketing and Innovation / [electronic resource] : by Gaurav Bhalla. - New York, NY : Springer New York, 2011. - digital.

9781441970824

10.1007/978-1-4419-7082-4 doi


Economics.
Industrial management.
Marketing.
Business planning.
Economics/Management Science.
Marketing.
Management/Business for Professionals.
Organization/Planning.

HF5410-5417.5

658.8