Storytelling
Fog, Klaus.
Storytelling Branding in Practice / [electronic resource] : by Klaus Fog, Christian Budtz, Baris Yakaboylu. - Berlin, Heidelberg : Springer Berlin Heidelberg, 2005. - digital.
9783540271161
10.1007/b138635 doi
Economics.
Marketing.
Economics/Management Science.
Management.
Marketing.
HD28-70
650
Storytelling Branding in Practice / [electronic resource] : by Klaus Fog, Christian Budtz, Baris Yakaboylu. - Berlin, Heidelberg : Springer Berlin Heidelberg, 2005. - digital.
9783540271161
10.1007/b138635 doi
Economics.
Marketing.
Economics/Management Science.
Management.
Marketing.
HD28-70
650