International Direct Marketing
Krafft, Manfred.
International Direct Marketing Principles, Best Practices, Marketing Facts / [electronic resource] : edited by Manfred Krafft, Jrgen Hesse, Jrgen Hfling, Kay Peters, Diane Rinas. - Berlin, Heidelberg : Springer Berlin Heidelberg, 2007. - digital.
9783540396321
10.1007/978-3-540-39632-1 doi
Economics.
Marketing.
Economics/Management Science.
Marketing.
Management.
HF5410-5417.5
658.8
International Direct Marketing Principles, Best Practices, Marketing Facts / [electronic resource] : edited by Manfred Krafft, Jrgen Hesse, Jrgen Hfling, Kay Peters, Diane Rinas. - Berlin, Heidelberg : Springer Berlin Heidelberg, 2007. - digital.
9783540396321
10.1007/978-3-540-39632-1 doi
Economics.
Marketing.
Economics/Management Science.
Marketing.
Management.
HF5410-5417.5
658.8