Revenue Management with Flexible Products
Mller-Bungart, Michael.
Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry / [electronic resource] : by Michael Mller-Bungart. - Berlin, Heidelberg : Springer Berlin Heidelberg, 2007. - digital. - Lecture Notes in Economics and Mathematical Systems, 596 0075-8442 ; . - Lecture Notes in Economics and Mathematical Systems, 596 .
9783540723165
10.1007/978-3-540-72316-5 doi
Economics.
Marketing.
Business planning.
Mass media.
Economics/Management Science.
Organization/Planning.
Operations Research/Decision Theory.
Media Management.
Marketing.
HD28-70
658.1
Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry / [electronic resource] : by Michael Mller-Bungart. - Berlin, Heidelberg : Springer Berlin Heidelberg, 2007. - digital. - Lecture Notes in Economics and Mathematical Systems, 596 0075-8442 ; . - Lecture Notes in Economics and Mathematical Systems, 596 .
9783540723165
10.1007/978-3-540-72316-5 doi
Economics.
Marketing.
Business planning.
Mass media.
Economics/Management Science.
Organization/Planning.
Operations Research/Decision Theory.
Media Management.
Marketing.
HD28-70
658.1