Storytelling

Fog, Klaus.

Storytelling Branding in Practice / [electronic resource] : by Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette. - Second Edition. - Berlin, Heidelberg : Springer Berlin Heidelberg, 2010. - digital.

9783540883494

10.1007/978-3-540-88349-4 doi


Economics.
Industrial management.
Marketing.
Economics/Management Science.
Management/Business for Professionals.
Marketing.

HD28-70

650