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The Right Sensory Mix

Derval, Diana.

The Right Sensory Mix Targeting Consumer Product Development Scientifically / [electronic resource] : by Diana Derval. - Berlin, Heidelberg : Springer Berlin Heidelberg, 2010. - digital.

ISBN: 9783642120930

Standard No.: 10.1007/978-3-642-12093-0 doi

Subjects--Topical Terms:
Economics.
Industrial management.
Marketing.
Economics/Management Science.
Management/Business for Professionals.
Marketing.

LC Class. No.: HD28-70

Dewey Class. No.: 650

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