Social Media Marketing

Anderson, Eric.

Social Media Marketing Game Theory and the Emergence of Collaboration / [electronic resource] : by Eric Anderson. - Berlin, Heidelberg : Springer Berlin Heidelberg, 2010. - digital.

9783642132995

10.1007/978-3-642-13299-5 doi


Economics.
Economics, Mathematical.
Marketing.
Mass media.
Economics/Management Science.
Marketing.
Game Theory/Mathematical Methods.
Media Management.

HF5410-5417.5

658.8