Reputation Transfer to Enter New B-to-B Markets

Falkenreck, Christine.

Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches / [electronic resource] : by Christine Falkenreck. - Heidelberg : Physica-Verlag HD, 2010. - digital. - Contributions to Management Science, 1431-1941 . - Contributions to Management Science, .

9783790823578

10.1007/978-3-7908-2357-8 doi


Economics.
Marketing.
Economics/Management Science.
Marketing.
e-Commerce/e-business.

HF5410-5417.5

658.8