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Branded Component Strategies

Worm, Stefan.

Branded Component Strategies Ingredient Branding in B2B Markets / [electronic resource] : by Stefan Worm. - Wiesbaden : Gabler Verlag, 2012. - digital.

ISBN: 9783834964533

Standard No.: 10.1007/978-3-8349-6453-3 doi

Subjects--Topical Terms:
Economics.
Marketing.
Economics/Management Science.
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

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