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Advances in Advertising Research (Vol. 2)

Okazaki, Shintaro.

Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice / [electronic resource] : edited by Shintaro Okazaki. - Wiesbaden : Gabler, 2011. - digital.

ISBN: 9783834968548

Standard No.: 10.1007/978-3-8349-6854-8 doi

Subjects--Topical Terms:
Economics.
Marketing.
Economics/Management Science.
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

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