Diversity in European Marketing
Rudolph, Thomas.
Diversity in European Marketing Text and Cases / [electronic resource] : edited by Thomas Rudolph, Bodo B. Schlegelmilch, Andrs Bauer, Josep Franch, Jan Niklas Meise. - Wiesbaden : Gabler Verlag, 2012. - digital.
9783834969767
10.1007/978-3-8349-6976-7 doi
Economics.
Marketing.
Economics/Management Science.
Marketing.
HF5410-5417.5
658.8
Diversity in European Marketing Text and Cases / [electronic resource] : edited by Thomas Rudolph, Bodo B. Schlegelmilch, Andrs Bauer, Josep Franch, Jan Niklas Meise. - Wiesbaden : Gabler Verlag, 2012. - digital.
9783834969767
10.1007/978-3-8349-6976-7 doi
Economics.
Marketing.
Economics/Management Science.
Marketing.
HF5410-5417.5
658.8