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The Effects of Cause-Related Marketing on Customers Attitudes and Buying Behavior

Steckstor, Denise.

The Effects of Cause-Related Marketing on Customers Attitudes and Buying Behavior [electronic resource] / by Denise Steckstor. - Wiesbaden : Gabler Verlag, 2012. - digital.

ISBN: 9783834970787

Standard No.: 10.1007/978-3-8349-7078-7 doi

Subjects--Topical Terms:
Economics.
Marketing.
Economics/Management Science.
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

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