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Analytical CRM

Wbben, Markus.

Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings / [electronic resource] : by Markus Wbben. - Wiesbaden : Gabler, 2009. - digital.

ISBN: 9783834981219

Standard No.: 10.1007/978-3-8349-8121-9 doi

Subjects--Topical Terms:
Economics.
Marketing.
Economics/Management Science.
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

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