Trust of Potential Buyers in New Entrepreneurial Ventures
Wiedenfels, Gunnar.
Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities / [electronic resource] : by Gunnar Wiedenfels. - Wiesbaden : Gabler, 2009. - digital.
9783834994950
10.1007/978-3-8349-9495-0 doi
Economics.
Marketing.
Economics/Management Science.
Marketing.
HF5410-5417.5
658.8
Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities / [electronic resource] : by Gunnar Wiedenfels. - Wiesbaden : Gabler, 2009. - digital.
9783834994950
10.1007/978-3-8349-9495-0 doi
Economics.
Marketing.
Economics/Management Science.
Marketing.
HF5410-5417.5
658.8