Key Account Management in Business-to-Business Markets
Wengler, Stefan.
Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value / [electronic resource] : by Stefan Wengler. - Wiesbaden : DUV, 2006. - digital.
9783835093553
10.1007/978-3-8350-9355-3 doi
Economics.
Marketing.
Economics/Management Science.
Marketing.
HF5410-5417.5
658.8
Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value / [electronic resource] : by Stefan Wengler. - Wiesbaden : DUV, 2006. - digital.
9783835093553
10.1007/978-3-8350-9355-3 doi
Economics.
Marketing.
Economics/Management Science.
Marketing.
HF5410-5417.5
658.8