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Managing Corporate Brands

Ormeo, Marcos.

Managing Corporate Brands A new approach to corporate communication / [electronic resource] : by Marcos Ormeo. - Wiesbaden : DUV, 2007. - digital.

ISBN: 9783835095991

Standard No.: 10.1007/978-3-8350-9599-1 doi

Subjects--Topical Terms:
Economics.
Marketing.
Economics/Management Science.
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

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