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The Communicating Company

Hbner, Hartmut.

The Communicating Company Towards an Alternative Theory of Corporate Communication / [electronic resource] : by Hartmut Hbner. - Heidelberg : Physica-Verlag HD, 2007. - digital. - Contributions to Management Science, 1431-1941 . - Contributions to Management Science, .

ISBN: 9783790819298

Standard No.: 10.1007/978-3-7908-1929-8 doi

Subjects--Topical Terms:
Economics.
Marketing.
Business planning.
Economics/Management Science.
Marketing.
Organization/Planning.
Business/Management Science, general.
Industrial and organisational psychology.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

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