Strategic marketing

Proctor, Tony.

Strategic marketing an introduction / [electronic resource] : Tony Proctor. - London ; New York : Routledge, 2000. - xvii, 318 p. : ill.

Includes bibliographical references (p. [303]-312) and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Marketing--Decision making.
Marketing--Management.


Electronic books.

HF5415.135 / .P76 2000eb

658.8/02