Pictorial metaphor in advertising

Forceville, Ch.

Pictorial metaphor in advertising [electronic resource] / Charles Forceville. - London ; New York : Routledge, 1998. - x, 233 p. : ill.

Includes bibliographical references (p. [223]-230) and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




Symbolism in advertising.
Pictures--Printing.
Metaphor.
Advertising layout and typography.


Electronic books.

HF5827 / .F67 1998eb

659.1